RB3447 (Round Metal)
Circular frames. Infinite impact.
Worn by counterculture figures, musicians, and poets — most famously, John Lennon.
Ray-Ban reintroduces the style amid a wave of retro revivalism.
Adopted by Instagram-era creatives and festival fashion crowds.
A mainstay in minimalism, vintage edits, and gender-neutral style sets.
Perfectly Circular, Perfectly Cool
The RB3447 is simple geometry with legendary appeal. Its wire-thin metal frame, rounded lenses, and minimalist silhouette call back to a time when standing out meant stripping things back.
The look is pure — no frills, no fuss. Just symmetry, soul, and a little sparkle from the lens rims.
Loved by Legends, Reborn by Style Tribes
John Lennon may have made the round frame famous, but it never stopped evolving. From Hendrix to Gigi Hadid, the RB3447 keeps finding new faces and fresh contexts.
It’s as at home at Coachella as it is at a café in Copenhagen. Poets, punks, pop stars — the circle fits them all.
The Most IYKYK Ray-Ban
Among Ray-Ban obsessives, the Round Metal isn’t loud — it’s lore. It’s the one that slips under the radar but makes a sharp impression. Often found paired with a turtleneck, a trench, or a band tee — sometimes all at once.
Available in gold, silver, rose, and flash lenses, it adapts without ever losing that essential shape. Circular perfection.
Marketing & Advertising
Ray-Ban rarely pushes the Round Metal with hard-sell tactics. Instead, it floats into editorials and influencer posts with effortless grace. Ads often evoke analog film, smoky stages, or open deserts — creative spaces where the circle feels most at home.
It’s part nostalgia, part now. The Round Metal markets itself with legacy.
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